Plans Book #1: COMM 424 class (Advertising Campaigns)
My group constructed a campaign for Airbnb based off primary and secondary research to increase bookings by US millennials in international markets. The campaign we created, "Open Something New", contextualized staying internationally with Airbnb as a way to personalize a traveling experience and to be more adventurous.
Plans Book #2: State College's GEW (Global Entrepreneurship Week)
In fall 2015, I worked for GEW. We created press releases, media pitches, social media content and other promotions. We increased attendance at GEW from the previous year, raised Facebook likes and Twitter followers by over 40% each , and received 19 media mentions.
Plans Book #3: COMM 422 class (Media Planning)
My group created a plan for Powerade to increase their share within the sports drink market through targeting non-sports drink users to purchase Powerade as well as converting current Gatorade users.